Apple News

Around a month ago there was a hue and cry about how iTunes was using anti-competitive practices and that the price of music downloaded in Britain was higher than in the rest of the European Union. This time it seems that iTunes is slashing the price of downloads from the usual 79p to 73p.  Customers have claimed that though the price on the iTunes store still says 79p they have been charged 73p instead.

Last month Apple had said that it would lower the prices that it charged for music on its UK iTunes store by mid-year thus resolving charges from the European Commission that this downloading service broke European Union rules by settling prices all across Europe.  The Commission had said that British shoppers were at a particular disadvantage as the songs priced at 79p were the most expensively priced in the entire region.

In another piece of news after the tie up with 20th century Fox and now with American Idol, Apple could now be entering into a partnership with the BBC. BBC said that it could announce a partnership with Apple to sell the BBC Worldwide Television show content to different parts of the world. BBC said it may make the announcement as early as Tuesday.

After American Idol and giving licenses to movie houses and gaming houses, Apple is now targeting the grand daddy of media- the BBC. If the deal works out it shall turn out to be very successful as there are millions of people around the world who would shell out nice sums to have BBC content streaming into their homes one way or the other.

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