Apple News

Apple is going places. It has now signed a deal with 20^th century Fox for rental of their videos. The rental service allows new users to watch clips of Fox movies by providing them clips which work for a specified amount of time.  20^th Century Fox will be the first who will be privileged to benefit from Apple’s FairPlay protection service apart from Apple’s own products. Apparently Apple is in negotiations with other companies to have their videos on Apple products as well. Sony, Paramount and Warner Bros. are said to be in talks with Apple currently but nothing is concrete as of now.

Apple will now be expecting an increase in sale of its Nanos, Classic, Touch and iPhones since with the exception of the iPod shuffle all Apple gadgets play video and these users can now have access to the videos. The videos will also come preloaded on the iPods which means that users can now make high- quality copies of these videos. There sharing of these over the internet however is prohibited. With this new deal many other studios and companies are likely to be eager to sign a deal with Apple and get the much desired pre-release publicity for the upcoming movies. At present Disney sells its latest releases through iTunes which Paramount and MGM have been selling older movies. The sheer mass appeal of Apple is sure to grab the attention of studios since though iTunes is not the only such renting service; this is the only one of its stature.

Apple in true Apple fashion is all out to conquer and looks like many are quite willing to join it as long as long as they reap some of the benefits. The deal is all set to be made official by the people at Apple on the 14^th of January.

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