Apple News

The time of the Apple computer has arrived. Indeed, it’s been that time for the past five years, at least, but only now, slowly, are consumers waking up to this fact. Let’s demystify the myth that an Apple computer will cost you more than a Windows PC. In truth, it’ll cost you much less.

Thanks to Apple’s unrelenting top star products(the iPods, the iPhones) even its Macintosh business has gained and is now in league with that of the biggest PC companies in the world. Everyone who has operated an Apple Mac agrees and insists that Leopard, the operating system that Apple released just recently, is to its chief rival, Microsoft’s Windows Vista, roughly as Presley was to Johnny Cash. Both had their glories, but the former was always the big one.

This blunt and obvious truth is finally dawning: If we forget about computer-industry network effects and monopolistic business practices, if we forget Apple’s various ancient missteps — if we’re going just by what’s better — the ages-old Mac-vs.-PC debate is over. In fact its been long over, we just never realized it. Yell it from the rooftops, print it in bold: The Mac has won.

And yet, you’re probably not going to be buying an Apple computer. It’s not really your fault. Most of the world isn’t. It’s just lack of the right information. There is probably a single overriding reason you’re still sticking to good old Window. Macs are expensive. This is what you’ve probably been told, and in your research, it might have checked out. The point is, what are you paying for? Buying a Mac, fans often say, is like buying a BMW (Apple CEO Steve Jobs regularly compares the Mac’s market share with that of German luxury cars). And that’s where the Windows PC argument arrives, with gift wrapping. What if you don’t want the BMW of PCs? What if you can only afford a Chevrolet?

The truth that the world has ignored somehow, is that Mac is not the BMW of computers. It is the Ford of computers. No one is arguing that the Mac is cheaper only if you consider the psychic benefits conferred by its quality. Rather lets consider a more simple illustration: Even though you might have paid a small premium for a Mac over a comparable Windows PC (a premium that gets slighter all the time), it will cost you less money to own that Mac than to own that PC.

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